TXVQ with French fashion brand Lacoste

TXVQ is gaining interest for signing a ‘friendship contract’ with French fashion brand Lacoste.
Lacoste commented, “In order to further contribute to Korea’s worldwide success, we have selected TVXQ as the new faces of Lacoste, for they are at the leading forefront of the current Hallyu wave. Through this new friendship contract, we hope to market our brand to the younger generation.”
TVXQ was also invited to the first showing of Lacoste’s Creative Director- Felipe Oliviera Baptista‘s fashion collection which will take place in New York on the 9th. They will be standing before many international fans and people of high fashion gathered from all over the world.
This is the first ‘friendship contract’ that Lacoste has ever signed, and it further proves TVXQ’s force and influence not only in the music entertainment world, but in the fashion industry as well. TVXQ will also be taking part in a dynamic photo shoot during their stay in NYC.
TVXQ will officially begin promoting the French brand Lacoste towards the end of this year.
Many of Korea’s top Hallyu singers will be coming together once again to perform for the ’2011 Hallyu Dream Concert‘!
Taking place on October 3rd at Gyeongju’s Citizen Stadium, this year’s event boasts an impressive lineup! TVXQ, SNSD, 2PM, SHINee, miss A, GD&TOP, Se7en, SECRET, ZE:A, Davichi, 4minute, B2ST, G.NA, T-ara, SISTAR, MBLAQ, and INFINITE will all be performing for the event.
The Korean Entertainment Producers’ Association (KEPA) commented, “This is the second year we are holding the Hallyu Dream Concert. We hope that through the distinct characteristics of our culture and the popularity of Hallyu, we will be able to make this event become the representative cultural festival of Gyeongju.”
TVXQ put on the ending performance for Avex’s A-Nation concert in Tokyo, which shocked both the media and concert goers.
Last week, the boys of of TVXQ revealed a short video preview for “B.U.T. (BE-AU-TY)”, the title track to their upcoming Japanese album ‘Tone‘ and now the full PV has been released!
For the past 8 years, Avex’s Queen pop artist, Hamasaki Ayumi closed the concerts by putting on the ending performance, but this year TVXQ was chosen. Being chosen as Avex A-Nation’s ACE is a huge deal, and the media went abuzz about how it was the climax of TVXQ’s career.
The concert took place on the 27th and although it was originally announced that Hamasaki Ayumi would be ending the show, since it was A-Nation’s 10th year celebratory concert, they wanted to shock the fans, hence TVXQ took the honor of closing the show.