Troye Sivan Is the Perfect Pop Star for 2018

Troye Sivan, global pop star, shows up to his photo shoot alone. No manager. No assistant. No glam squad. Just a slight 23-year-old with wide blue eyes, artfully floppy bleached-blond hair and a voice that has captured the hearts of a millions-strong fandom, spread out everywhere from his hometown in Australia to his adopted home in Los Angeles. When Sivan stretches out his hand to introduce himself, he says his name earnestly: He's Troye. He'd like you to know about him. He'd like you to like him, and his music; his new album Bloom is out Aug. 31. But more than anything, he'd like to be there for you.

"I just want to provide for a young audience what I felt was lacking when I was a kid," he says, "which was representation of someone living their life." When Sivan talks about representation, he's talking about representation for someone like him: queer, sensitive, thoughtful.


Sivan is different from many of the stars who have come before. But for him, that's an asset, not an impediment. His music–delicate dance-pop that has notched hundreds of millions of streams, a Saturday Night Live appearance and one big Top 40 hit ("Youth")–has already won him fans like Bloom collaborator Ariana Grande and Taylor Swift, who brought him onstage during a recent stadium tour date. Maybe it's because Sivan is more than just your average pop star. He built a platform as a digital influencer first, building connections with fans who related to his unapologetically queer identity, then used his Internet following to buoy him to stardom as a bona fide artist. And it's working: Bloom marks a major artistic achievement, evoking influences from the Velvet Underground to Simon & Garfunkel, all wrapped up in a sleek pop package.